The Growth Project
The Physique & Mindset Growth System Behind MTN’s Most Inspiring & Jaw Dropping Success Stories
If you’ve listened to me elsewhere and just “want in NOW,” you can skip this page and just join by filling out the form below – if you want to keep reading, carry on…
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From my usual table at Starbucks
Hillington, Glasgow
Hey there!
My guess is you’re on this page because growth is important to you.
Not just in your physique and performance in the gym.
But in your mindset, lifestyle, and overall personal development.
You’re driven, ambitious, and thrive when you’re working towards goals.
And you also want to look like a finger lickin’ snack in your birthday suit.
Oh and you might also be one of the 1900+ people on the 12 Week Peak Waitlist who has their sights set on winning the whole thing next year 👀.
If you’re relating to any of this then you are exactly where you need to be right now.
What follows is a simple, detailed and results-backed breakdown of why a dedicated “Growth Phase” is non negotiable when it comes to achieving your best physique yet.
A “Growth Phase” is one of those “I wish I’d…” moments in life…
You know the ones like…
“I wish I’d stuck in at school”.
“I wish I’d taken better care of my teeth”.
“I wish I’d started my business sooner”.
Everyone who has completed an MTN Growth Phase has said they wish they did it sooner.
Because the reality is most people go from diet to diet without any growth in between.
So they’re essentially revealing the same physique once or twice a year.
Which is tough to take.
All the effort, commitment and discipline required to get lean…
And you’re miles off the physique you could have with just one growth phase?
Ouch!
But don't worry, you're not alone in this tragic tale.
This, my friend, is the moment you wish you'd listened to the advice you've been ignoring:
Build muscle, get strong and increase your calories while minimising fat gain before you diet.
More muscle means you burn more calories, even at rest.
You look better at a higher body fat percentage.
And you can eat more food while staying lean.
It's like installing a permanent upgrade to your metabolism.
Who wouldn't want that?
But don't worry if you've been doing it all wrong up until now.
You’re exactly where you need to be.
Let’s start by answering this question…
"Why is NOW the Perfect Time to Start Building Muscle?"
Let's face it - as the days grow shorter and the temperature drops, it's tempting to hibernate.
To let those fitness goals slide until the New Year.
But what if I told you that right now, in the heart of the cold, dark months, is actually the perfect time to focus on growth?
Think about it. While everyone else is bundling up and slowing down, you could be building the foundation for your best physique ever.
Imagine walking into the new year with more muscle, more strength, and a supercharged metabolism.
Picture yourself crushing PRs in the gym while others are still shaking off their holiday food coma.
This is your opportunity to turn the 'off-season' into your 'on' season.
To use these months of oversized sweaters and comfort food as your secret weapon.
By the time spring rolls around, you won't be scrambling to get in shape - you'll be unveiling a physique that'll make jaws drop.
But it's not just about looking good.
This growth phase is your chance to develop the mindset and habits that lead to long-term success.
Which brings us to why so many people fail miserably at nailing their growth phases.
The Muscle-Building Myth:
Why You Can't Do This Alone
Now, you might be thinking, "But David, I can do this on my own. How hard can it be to eat more and lift heavy”?
Let me hit you with some truth from a decade in this game…
It’s WAY harder to grow and build muscle by yourself than it is to lose fat by yourself.
Now, I’m not saying losing fat on your own is easy.
If it was, I would be handing out my CV right now lol.
But building muscle, crushing PB’s and GROWING is tough to do on your own.
Why?
Two reasons:
1.. Your body doesn't want to build muscle. It's expensive. It requires energy. Your body would rather store fat - it's more efficient.
So you need to convince your body it has no choice. And that, my friend, requires precision.
Precision in your training. Precision in your nutrition. Precision in your recovery.
2.. The other reason is because it’s easy to get loose and make bad choices.
When you’re increasing calories it’s easy to justify 3 takeaways per week, 1,000+ calories of snacks, lower step counts, etc.
So your health, energy levels, physique, and overall quality of life can take a hit.
I’m not saying these things are all bad.
We take a flexible approach to nutrition as you know.
All I’m saying is it’s VERY easy to kick the arse out of a growth phase and turn it into a “bulk” when you’re going solo.
And this is how you end up piling on excess body fat instead of muscle.
Which makes it harder to diet for the same results you got last time.
The Mind-Muscle Connection:
More Than Just Physical Growth
Here's where The Growth Project truly shines.
We're not just about building your body.
We're about building your best self through personal development coaching.
Think about it.
What good is a sculpted physique if you don’t have confidence, purpose, drive, discipline and energy?
This is why we focus on:
Mindset Mastery: Learn to overcome self-limiting beliefs and develop a growth mindset.
Habit Formation: Build rock-solid habits that make success inevitable.
Stress Management: Discover techniques to turn stress into fuel for growth.
Goal Setting and Achievement: Master the art of setting and crushing your goals.
This section is
Only for Women
Let’s be honest here…
Committing to a growth phase is tough to wrap your head around.
It’s just harder for women to embrace a growth phase for a whole bunch of reasons ranging from social expectations/influences to your personal history with dieting.
I get that.
I’ve personally coached hundreds of women through this process.
So I can tell you from experience that the fear and reservations CAN be overcome.
You just need to commit to starting a growth phase like these women did…
Because it’s not just the physical results waiting for you on the other side.
It’s the freedom from all the food related fear you’ve been unfairly burdened with.
Which means you’ll always be able to push yourself to new heights.
And not have to worry about “getting fat” from eating more ever again.
This section is for men only…
Right, here’s the deal…
If you want big juicy shoulders & pecs, a back that blocks out the sun, sweeping quads, and python-like arms…
You need to GROW.
And if you want all the confidence, drive and energy that backs up how you look then the Growth Project is exactly what you need.
This is how you set yourself up for a legit cover model style transformation like these guys...
Oh and don’t forget about the PB’s you’ll be smashing over the next 10 weeks.
More weight, more reps, more muscle…
What’s not to LOVE about all of that?
This section is for fully committed 2025 12 Week Peak Members…
If you're eyeing up the 12 Week Peak, listen closely.
This message is for you.
You want those jaw-dropping, head-turning, "Is that really you?" kind of results, right?
Well, here's a little insider secret: The most impressive 12 Week Peak transformations don't start at week 1 of the peak.
They start right here, with the Growth Project.
Here's what the Growth Project means for your 12 Week Peak journey:
1. More muscle to reveal when you strip away the fat
2. A higher calorie starting point, meaning more food throughout your cut
3. Increased strength, allowing you to maintain muscle better during fat loss
4. Enhanced metabolism, making fat loss easier and more efficient
5. Improved mind-muscle connection for more effective training
6. Rock-solid habits and ironclad discipline to crush any challenge
But wait, it gets better.
By joining the Growth Project now, you're not just setting yourself up for an epic 12 Week Peak.
You're securing your spot in the most comprehensive, results-driven fitness journey we've ever offered.
It means for the next 7 months, you don't have to worry about:
- Your training program
- Your nutrition plan
- Your mindset and motivation
- Your support system
It's all handled for you by experts who have one goal: Your success.
Imagine the peace of mind knowing that for the next 7 months, all you have to do is show up and put in the work?
Don't leave your 12 Week Peak results to chance.
Secure your spot in the Growth Project now and let's get to work!
How Does The Growth Project Work?
When you join the Growth Project, you get your own MTN coach and group.
Your coach handles your weekly accountability, nutrition updates, and supports you throughout the entire program.
They're always there for advice and to help solve any problems you run into, so you're never left to figure stuff out on your own.
And not to brag, but we're pretty damn good at coaching people.
Your Group is like your team.
You can be as involved as you want to be in this side of the program.
Some people thrive off being part of a larger group.
The back and forth in the group chat, arranging workouts together, coffee, hill walks, etc.
But others prefer to do it on their own, which is totally cool.
Just know everything in the groups is relaxed, friendly, supportive and NOT forced.
And just so you know…
You don't just have one coach when you join the Growth Project.
You have the entire MTN Coaching team working tirelessly to help you build muscle and sculpt your ideal physique.
"Ok David, I get it… the Growth Project is a life-changing program… but I need to know how much it's going to cost me"
£400.
(with a split payment option across 3 months).
I'm not going to treat you like an idiot and compare this to how much you spend on coffee every week (you should see my Starbucks spending).
Because for a lot of people they're willing to invest £1,300+ in achieving the results we deliver at MTN.
I know this for a fact because of the 250+ premium online coaching clients we have at MTN Coaching happily investing in our coaching for 6 months on average.
So, even if it was say £750 (which it isn't) it would still be a bargain.
"How does the Growth Project work around Christmas and New Year?"
Great question! We've designed the Growth Project with the festive season in mind.
We’re going to make a bunch of gains in the lead up to Christmas.
Then we’ll take a short break to eat, drink and be merry (very merry in some cases).
After New Year, we ramp things up to ensure you're in prime condition for the start of the 12 Week Peak.
This approach allows you to enjoy the festivities while still making significant progress towards your muscle-building goals.
"I'm planning to join the 12 Week Peak. How does the Growth Project fit into this?"
The Growth Project is the perfect precursor to the 12 Week Peak.
It's designed to help you build muscle, increase your strength, and boost your metabolism.
This means when you start the 12 Week Peak, you'll have more muscle to reveal, a higher calorie baseline to work from, and be in prime condition to achieve even more impressive results.
Think of the Growth Project as laying the foundation for your most successful fat loss phase ever.
"What if I can't make it to the in-person meetups?"
While the in-person meetups are an awesome part of the Growth Project experience, we understand that not everyone can attend.
Don't worry - you'll still get all the benefits of the program through our online coaching, community support, and virtual events.
We make sure every participant gets the full Growth Project experience, regardless of their ability to attend in-person events.
"I've tried to build muscle before and failed. How is this different?"
The Growth Project isn't just another muscle-building program.
It's a comprehensive system that addresses all aspects of muscle growth - nutrition, training, recovery, and mindset.
Many people fail because they're missing one or more of these crucial elements.
With the Growth Project, you get expert coaching, a supportive community, and a proven system that's delivered results for hundreds of clients.
We've taken the guesswork out of building muscle, so you can focus on putting in the work and seeing the results.
"What kind of time commitment does the Growth Project require?"
The Growth Project is designed to fit into your life, not take it over.
The workouts take 60-90 minutes.
The nutrition plan is flexible and can be adapted to your schedule and preferences.
Remember, building muscle is as much about recovery as it is about training, so we ensure you have plenty of time for rest and normal life activities.
It's all about working smarter, not just harder.
Still here? Still thinking about it? Ask yourself why?
You've read this far, which means you're not just interested in another fitness program.
You're interested in becoming someone new.
If you're someone who's tired of looking in the mirror and not seeing the results you deserve...
If you're someone who's frustrated with endless diets that leave you smaller but not sculpted...
If you're someone who's done with feeling self-conscious at the beach or pool...
Then listen closely, because this message is for you.
The Growth Project isn't just about building muscle. It's about building a new you.
If you're ready to become someone who:
- Turns heads every time you walk into a room
- Feels confident and powerful, both in and out of the gym
- Can eat more food while staying lean and defined
- Never has to worry about "beach body season" again
- Inspires others with your dedication and results
Then you've already made the decision to transform. You wouldn't have read this far if you hadn't.
So let's take everything we've talked about - the lean muscle gain, the strength increases, the newfound confidence - and make it your reality.
Because here's the truth: In 10 weeks, you're going to be 10 weeks older no matter what.
The only question is, will you also be stronger, more muscular, and more confident?
Will you be the person who others look at and think, "I wish I could look like that"?
Will you be the one giving advice instead of always seeking it?
Will you finally be the fitness role model you've always wanted to be?
If your answer to these questions is "yes," then you're not just ready for the Growth Project. You're ready to become the best version of yourself.
And can you really put a price on that?
The cost of the Growth Project isn't just an expense. It's an investment in the new you.
The you that you've always wanted to be.
So if you're someone who's serious about transformation…
If you're someone who's ready to put in the work...
If you're someone who wants to look back 10 weeks from now and be amazed at how far you've come...
Then you've already made your decision. You're ready to grow.
Let's make it happen.
Click the button below to join the Growth Project and start your journey to becoming the strongest, most confident version of yourself.
Remember, saying no isn't just saying no to a program.
It's saying no to the person you could become.
The person you deserve to be.
Are you ready to say yes to your potential?