Building muscle isn’t easy.
You need to train hard.
You need to eat a lot of food (this is actually kinda easy).
You need to be patient.
You need to resist the urge to randomly go on a “cut” when you feel a little fluffy.
And if you’re doing this the old school “bulking” way?
You’re in for a rough ride mate.
Let me break down how the methods you’ve been told will build muscle are actually setting you up to fail.
You need to eat more calories to build muscle.
But aiming for a random number or just trying to cram in as much food as possible is a BAD idea.
You’ll feel sluggish 24/7 from your body constantly digesting food.
Which means you won’t have the energy required to train hard in the gym and hit PR’s.
But worst of all…
You’ll pile on body fat at an alarming rate.
You won’t like the way you look.
You’ll be checking yourself out in the mirror every single day.
And eventually you’ll crack.
You’ll cancel your “bulk” and go on a random cut.
Then you’re into the vicious cycle of cutting and bulking based on how you’re feeling on a given week.
Should you expect a little body fat gain when building muscle? Absolutely.
But it doesn’t have to be excessive.
In fact, if you do it properly (I’ll explain how shortly).
You’ll hardly notice you’ve gained a single pound of body fat.
Hit a 1 rep max every other session
You’re not a powerlifter.
Just because you have the fuel to potentially hit PR’s doesn’t mean every session turns into a 1 rep max test.
This will not build muscle.
But it will increase your chances of injury.
You should get stronger when you’re trying to build muscle.
But stronger doesn’t always mean hitting a 1 rep max.
What about a 3 rep max?
What about getting 10 reps using the weight you previously used for 6 reps?
What about taking a specific muscle group to absolute failure?
Training to maximize muscle growth requires structure, variation, and just the right amount of challenges (presented at the right time).
Not random 1 rep max tests for likes and “💪” comments on Instagram.
Get as big as you possibly can
“I’ll get to 100kg then I’ll cut”
Aiming to be as big as possible or shooting for a random bodyweight target is a recipe for disaster.
You’ll make bad decisions.
You’ll neglect your health.
And worst of all? (this is really bad)
When you decide to get lean you’ll find it’s harder than ever before.
You’ve got so used to cramming as much food as possible into your mouth that even the slightest drop in calories is unbearable.
You’ve neglected any kind of cardio (even daily steps) so you’re horrifically out of shape.
And you very quickly realise how wrong you were to chase “getting massive” at all costs.
If Everything You’ve Been Told About Building Muscle Is Wrong… What Should You Do Instead?
Before I tell you what to do AND show you how it works we need to redefine the “why” behind building muscle.
Most guys focus on getting massive.
Which I totally understand.
I’m a guy.
I like being muscular, jacked, and hitting PR’s.
But do you know what else I like?
How does all that sound to you?
Because you can have it all.
Just like these guys did (plus hundreds more)
But they also experienced results in another area.
Results that have a truly life changing impact.
Because it’s one thing to experience physical growth…
But when you combine it with growth in your mindset?
You unlock potential you never knew you had.
You become a better and better version of yourself with each passing week.
And your quality of life reaches a level you couldn’t even dream of.
There are plenty of people out there with ridiculous physiques who are miserable.
That's not what I want for you.
I want you to experience what I call…
Viral Personal Growth
You’ve seen people go “viral” on social media.
Hundreds of thousands of followers, comments, and DM’s come flooding their way.
The same principle applies to you and your muscle growth.
Because if you’re growing physically the right way (like I’ve outlined above)...
You can use this growth to “go viral” and spread to other areas.
Like your mindset and lifestyle.
Just take a second to imagine what that would be like for you.
Watching your physique grow and become more sculpted every single week.
While developing a strong, resilient, positive mindset towards life and everything you want to achieve.
Sounds pretty incredible, doesn’t it?
And you’re probably wondering how you can make this happen.
I won’t keep this from you any longer.
It’s time for you to discover…
The Growth Project follows the same format and structure of our flagship Fat Loss Project which has delivered results for 1,500+ people.
You may have completed the FLP yourself in which case this program is PERFECT for you.
Everything in this program has been taken from the thousands of results the MTN Coaching team has delivered both online and in person.
We’ve mapped out the ultimate muscle and mindset growth journey from start to finish.
And created a program which literally walks by your side for 8 weeks as you experience greater and greater results.
Here's what you can expect when you sign up…
💻 E-Coaching Sessions - via coaching emails which have been tried. Tested, and proven on the Fat Loss Project. These are more like personal letters written to you which multiple clients have reported as being “like you’re inside my head”.
🍛 Lean Muscle Nutrition Plan which will ensure that you increase your calorie intake in a way that minimises fat gain, grows lean muscle all over your body AND fuels your performance in the gym.
💪🏻 The MTN Ultimate Guide To Building Muscle that will push your body in exactly the right ways to ensure progress happens like clockwork. This program will guarantee you return to the gym with everything you need to make quick gains. With clear instructions on how to do more each week without overdoing it so you stay in the 'Goldilocks Zone' of making gains.
🧠 Your Personal Development Program which cuts through the noise and delivers the exact strategies that move you close to being the best version of yourself and living your best life.
And there's something else you should know.
It's VERY important.
And rarely spoken of.
So just knowing this will put you in a very exclusive club.
Here it is...
The most incredible fat loss results you see were ALL set up by a dedicated GROWTH PHASE.
You don't have to take my word for it.
Here's the proof 👇
These Incredible Results Were Set Up By A Dedicated "Growth Phase"
I know there will be a part of your brain that's telling you this is too good to be true.
Even with all the proof you've seen so far.
I totally get that.
This concept of muscle and mindset growth within one elite program isn’t very common.
And the truth is, even if you couldn’t care less about mindset growth and just want to get jacked, strong and eat ALL the food…
The Growth Project will deliver results.
But if I can be honest with you?
I would rather you didn’t sign up if this is how you feel.
This program has been designed to deliver elite results both physically AND mentally.
And a lot of your e-coaching sessions are focused on things like mindset, habits, routines, lifestyle development, etc.
So we only want people who want both those things to sign up.
Why Do We Focus On More Than Just Physical Growth?
You are WAY more than your physique.
There are plenty of guys out there with ridiculous physiques who are miserable.
That's not what I want for you.
If you don’t grow on a physical and emotional level then your results can disappear FAST.
I’ve seen it happen and it’s not pretty.
Physical progress shouldn’t happen in a vacuum…
You know those people who have a great job and lots of money but never see their mates or their family?
That’s the equivalent of sculpting a jaw dropping physique without developing the mental and emotional qualities that can enhance your lifestyle in a massive way.
When it comes to the “how”...
We don’t hold hands and sing songs round a campfire.
The strategies, tactics, and resources you get access to are all battled tested and proven to deliver results.
These are the things myself and the MTN Coaching team have used repeatedly throughout our clients journey’s to ensure they transform themselves both inside & out.
Everything that you will have access to in The Growth Project has been tried, tested, and proven to work in hundreds of client transformations.
Which brings us to the "crossroads moment" you probably knew was coming
This is where I’m supposed to make you feel like you only have two choices…
1. Joining The Growth Project
2. Never getting the results you want
But the truth is you have plenty of choices.
I believe The Growth Project is the best one you have.
But you might feel different.
And that’s ok.
So here’s what I’ll say before I sign off…
If you've read through what’s involved and thought 'I want that'...
If you're coming off a fat loss phase and want to transition perfectly into muscle gain without piling on the pounds…
If you want to start gaining muscle and growing in all areas of your life so that when you do decide to start a fat loss phase you are in the perfect position to do so...
If you want to put your focus on transforming not just your physique but your lifestyle, self confidence, mindset, and so much more ...
Then you have everything you need to make it happen inside The Growth Project.
I promise you won't regret signing up.
You can sign up by filling out your details below.
I hope to see you on the inside,
MTN Head Coach & Founder.
Your workouts will be suited for any and all gyms.
And the one thing you will get to experience after every workout is PROGRESS.
You'll lift heavier than ever before with perfect technique.
You'll smash PR's across all your lifts.
You'll have the most ridiculous pumps after every workout (which are short lived but still cool).
The Growth Project will guarantee you're blown away by your performance in the gym.
You get both!
We will be coaching you through the process of setting your own nutritional targets while providing you with our highly coveted meal templates.
Your nutrition is tailored to your needs.
And the methods we use to increase calories means you don't have to sit down and stare at a mountain of food for every meal.
There are plenty of "hidden in plain sight" approaches you'll use on The Growth Project that'll make increasing your calories easy, enjoyable and (most importantly) delicious.
Honestly… there's a good chance you will BUT not in the way you think.
You'll gain a little weight.
But because you're doing this using our Growth Methods you'll still look and feel amazing.
PLUS you'll also have...
More muscle, more calories, and more potential for your next fat loss phase to be unreal.
That's like asking you if you would spend £10 to make £100, the answer would ALWAYS be YES!